Bondi-born health food company whose customers were exclusively “hippies and yoga people” three years ago

Sebastian Rosa and Janine Zappini-Rosa

Janine Zappini-Rosa and Sebastian Rosa have capitalised on a growing health food market.

BUSINESS is booming for the Bondi-born health food company whose customers were exclusively “hippies and yoga people” three years ago. Simply Raw health food bars are sold in 1000 stores across the country, returning more than $1m in annual revenue to their husband-and-wife creators.

Janine Zappini-Rosa quit her corporate job at 26, for fear the lifestyle and stress were making her ill, and began making the products in her home kitchen for local markets. Her husband Sebastian Rosa followed suit three months later.

“I started researching health and nutrition when my mother got sick … over about 10 years I learned a great deal,” Mrs Zappini-Rosa said.

Janine Zappini-Rosa and Sebastian Rosa

The couple’s fruit and nut bars are now stocked by more than 1000 stores.

After two years, independent retailers were stocking the bars and today IGA, Newslink and Harris Farm Markets are on board, boosting sales further. The company is careful not to alienate any potential consumer with delicate dietary requirements. The fruit and nut bars have no dairy, soy, gluten, wheat or refined sugar. Janine said the company had grown through a change in society attitude towards healthy snacking.

“We are disrupting the food industry, the brand is about simple, organic ingredients and people like that,” she said.

“When we started we were selling to the Bondi hippies and yoga people. But now everyone is beginning to see the value in good clean, raw foods. We are getting a lot of inquiries from all over the world.

“We have to destroy this perception that healthy food can’t taste any good.”

Daily Telegraph reference:
Nick Hansen for the Wentworth Courier Jan 27 2015
http://www.dailytelegraph.com.au/newslocal/city-east/bondi-born-simply-raw-earns-a-fortune-for-young-owners-in-tune-with-growing-health-food-market/story-fngr8h22-1227198584795